Sportland’s 2024 spring Baltics campaign visuals (Estonia, Latvia and Lithuania)

For Sportland’s spring campaign “Koos Parimatega” (Among the Greatest), I produced a unified digital artwork concept featuring some of the most well-known Estonian celebrities alongside ambassadors from Latvia and Lithuania. All models were photographed in a controlled studio environment with clean, detailed lighting setups, providing a high-quality base for the digital manipulation work. After the shoots, I created custom digital backdrops that reflected Sportland’s energetic and optimistic spring identity, designed to complement the new springwear collection while allowing each personality to stand out. I then completed full photo editing and compositing for all models across the Baltics, integrating them into the digital environments and unifying the color grading. The final visuals brought together studio precision and digital creativity into one seamless, dynamic campaign.