Mängudeöö (meaning “Game Night”) is one of Estonia’s most recognizable gaming community events: a hybrid between a LAN party, a gaming convention, and a long-form social hangout.

The visual direction for Mängudeöö aims to translate the look and feel of gaming directly into the event’s visual identity. Instead of presenting gaming culture from the outside, the visuals place the viewer inside the game world, blurring the line between event branding and in-game cinematic art.

The key objective is to make Mängudeöö feel like a world of its own: one that could belong to any number of game universes, genres, or aesthetics.